Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood. ? It’s written by an expert who has worked in academia and industry for over 20 years ? It’s for practitioners and academics ? It’s an alternative approach to branding made for today, even if you aren’t in the Halal space ? It’s packed with models and tool-kits that you can use ? It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes

Titles by this author

• Halal Branding (2018)