Claritas Books

Halal Branding

About this podcast...

With the growing rise of a global Muslim consumer market estimated to be worth $3.8trillion dollars by 2023, halal branding means big business. But what exactly makes a brand, halal? Branding expert and public speaker, Professor Jonathan Wilson reveals all in this eye-opening podcast that dives into his go-to guide book, 'Halal Branding'. With 20 years of experience and a PhD in Branding, Professor Wilson offers a nuanced and philosophical approach and explains how branding has always been a part of the Muslim tradition.

Presenter: Remona Aly
Producer: Thomas Glasser

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