Halal Branding

Jonathan A.J. Wilson


380 pages / Published: 20 October 2018


  • (3)

Usually despatched within 24 hours

Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood.

■ It’s written by an expert who has worked in academia and industry for over 20 years

■ It’s for practitioners and academics

■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space

■ It’s packed with models and tool-kits that you can use

■ It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes


Jonathan A.J. Wilson


United Kingdom


Professor Jonathan A.J. Wilson PhD is an award-winning Academic and Partner of the Business and Brand Strategy firm, Dragonfly Black. He has spent the past 20 years specialising in what he calls the ABCDs of Business and culture: Advertising, Branding, Communications, and Digital. With a Chemistry degree, MBA and PhD in Branding, he champions the art in Science and the science in Art. Professor Wilson has published over 200 pieces of work, which have led to over 100 conference-speaking engagements across the globe. He has developed a reputation for being an electric, insightful and quick-witted public speaker able to tackle real-world trending phenomena. Professor Wilson has worked internationally with a range of government, organisation, and university clients on projects in the following industry sectors: Halal, travel, tourism, education, technology, media, food, fashion, cosmetics, pharmaceuticals, finance, professional services, music, and sports. Also, he flies in to deliver corporate in-house training regularly either through Dragonfly Black, or as a professional trainer for Al Jazeera Media Network in Qatar.

Other titles


Halal Branding










153 x 234 x 18 mm - 800g

The Glory of Iqbal 1877-1938