Professor Jonathan A.J. Wilson PhD is an award-winning academic and consultant who specialises in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications and Digital.

He has published over 200 pieces of work, which have led to over 100 conference-speaking engagements across the globe.

In 2017, Professor Wilson received a LinkedIn Top Voices Award and was one of the featured professionals in their cross-platform advertising campaigns – something that he is especially proud of, as he was the only UK academic. LinkedIn and professionals were fans of his comments on intersectionality, future trends, personal branding and student engagement.

Professor Wilson has developed a reputation for being an electric, insightful and quick-witted public speaker able to tackle real-world trending phenomena. His work on luxury branding (featured in Harvard Business Review) and his papers on halal are some of the most widely cited pieces globally. His new book on halal branding is forthcoming from Claritas.